So what’s the method we use for evaluating a site before we even make a proposal?
Well to start with we like to get an idea of what the appetite for change in the site is, are we expecting a possible redesign or will we be working with what you already have?
Then we start with a two stage data gathering process. Its my firmly held belief that you cant make confident proposals for a customer on how we can contribute to your business without knowing about who you are and what you have now.
So to start with we work with you to place a set of analytics tools onto your site. This is usually in addition to any stats tools you already have in place as we like to get a clean and familiar data set. Typically we will run these for anywhere between 2 weeks and 2 months so we can get some statistically reliable data on the sites metrics, which include amongst others the following:-
Visitor numbers
Uniques / Pageviews
Bounce rate / Sticky ratio
Geo profile (Where they come from)
Marketing and content
How people find your site
Where they arrive from
What they were looking for when they found you
Current search performance
Pages indexed
Link profile etc.
We will also profile your visitors
Typical visitor examples including path taken, activities etc.
Heat map / Click tracking (Where people click on the site)
Whilst our tools are gathering this data it gives us time to get to know more about you and your business.
Business Process Mapping
We normally like to spend some time with you and your key staff to try to understand you and your business, we understand that you are busy people and we try not to take up much of your time but to really get to the key benefit the web can offer you we need to know where the needs are for you and your customers.
For example on a typical business review I recently did in conversations with the sales manager it became obvious that the companies internal sales team found that their time was being taken up explaining the same things to numerous customers on how to use a key product they sold. As part of Crea8’s proposal we suggested that creating simple guides for these common requests and posting them online would help vastly reduce this drain on the internal resources and at the same time open up a new marketing channel helping drive in new business.
In normal circumstances we conduct the initial site data gathering and business review for free (Unless it involves significant time when we would agree a fixed price for the consultancy)
This way you get a clear understanding of what’s possible and how we can together build a business case for any future development of your online activities.
Contact Crea8 today and let us guide you through the process.
December 6th, 2007 From Paul Madden (SEOidiot)
Consultancy, SEO, Communicating with Customers, Website Development, Business Processes
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