Crea8 New Media are a specialist design agency and internet consultancy based near Manchester. We look after customers both large and small and focus on understanding the business needs of our clients to deliver sites that deliver.

Web design Manchester
As Manchester web designers and consultants Crea8 understand what is important to make sites that work, sites that fulfil a need, a business need. The internet provides the greatest opportunity for connecting with your customers available today and Crea8 can make that a reality and a success.

Manchester web designers often provide services that lack the connection with you as a business and wont deliver results for your company, we are different making us the best web designers in Manchester.

Specialists in the following services contact us today to discuss how we can help you and your company: -

SEO
Search engine optimisation - making sites that can perform in the search engines or helping solve hidden problems within your existing site.

PPC
Pay Per Click advertising - using Google Adwords or a similar engine we can create, manage and track all aspects of your online advertising spend.

Internet and Web Consultancy
Understanding your business to understand how the web can provide cost savings for you makes web design affordable in Manchester.

Fill in the form below and we will contact you today!

Once in a while I like to go and look at the current adverts running for a marketplace I know well and get a feel for what people are doing well and what they could need help on.

Today I have chosen Packaging as a market area and I will be looking at the commodity product in that market place using the keyword “Packaging Tape”.

If you go to Google and do this search you’ll get a list of all the people currently advertising for the phrase “Packaging tape” and from this list we will pull out a few examples of good and bad practice for PPC.

First of all lets have a look at the adverts themselves, here’s the screen shots of the first three pages: -

Now looking at these first two pages there are a few things that jump out at me. In no particular order: -

Customtape.co.uk have been aggressive and included their telephone number so people may call without even costing them a click. They also have a nice obvious call to action - Call now!

Tapes-Direct.co.uk seem to have some experience - they are in position 3 (A good place to be in my opinion) and they have clearly stated the term again in their advert (Which is shown in bold by google indicating it matched what you searched for)

Satco.co.uk on the other hand are sitting at number 1 however their message of ‘Try us now’ lacks the conviction of the two below it and they chose to use the advertising space to tell people they had to buy 36 rolls. That might be the minimum but why put a barrier up before the user has even been given the reason to buy from you. In my opinion this isnt pre qualifying the lead its just putting people off. Their ad also smacks of a advert created by someone internally and some money has been thrown at it to make it rank, I would suggest that this isn’t going to give them a positive ROI.

discountofficeproducts - not a good advert - where’s my reason to click?
Rajapack - lazy looking advert in my opinion
Packaging2u.co.uk - Again no call to action at all here!
www.ezpack.co.uk - not a bad advert provided your looking for only Tesa brand
www.TrekRemovals.com - They didn’t even try to be relevant - sure people moving house use packaging tape but are they really going to choose your advert based on a search for ‘Packaging Tape’ ?

Well that’s all the ads that made it to or bought their way on page 1

Page 2 doesn’t fair any better…. for a start you’re on page 2 and getting beaten by a removals firm!

www.bsdonline.co.uk - is the only one that looks new on there for me, I think they could get a better result with some tweaks to their bids.

So what are all these people sending us to? Lets have a look at the highly important landing pages

Satco.co.uk - You are sending paid for traffic to this page? !!

No product - no way to buy - wasting your money!!

Customtape.co.uk - Better than Satco but still not making it too easy for me to part with my money or even to give you an enquiry. Its obvious that your looking to upsell me onto a custom printed tape instead so I would have expected that the landing page would try to explain to me why that is a good idea. Tell me its for security, for branding, for vanity - something!

Tapes-direct.co.uk - Getting better, if i was in the market for packaging tape this is a nice page to be sent to. I can see what i need to make a decision and I can buy! - Well done.

Packaging2u.co.uk - not too bad but I feel the bounce rate on the page they are sending us too will be pretty high

After all that what have we learnt from this?

Well I would take the following lessons: -
Make sure you make your ads very tight and relevant - they should include the search term and tell the user what to do.
They should link through to a landing page that is targeted to the search term, is relevant and makes it obvious and easy for the user to convert that interest into actions.

I would also suggest that in Pay Per Click you should make the call to someone who can help manage the whole process for maximum results.

Whenever you ask a group of senior managers what the cost of each external salesman is you’ll normally get an answer in the region of £60,000 to £90,000 a year including car, expenses, phone etc.

What do you get for your money? If your lucky you get an experienced salesperson who helps grow business with effective territory management and face to face sales but more typically you’ll get someone who isnt quite as effective as you hoped. Most external sales jobs can go at least six months doing a milk round before the turnover of their territory drops off.

External sales people are hard to manage, impossible to track easily and impractical to scale up when you need them.

So what the smart companies are turning to is investing that money in online advertising using the pay per click or pay per call/action models. The best reasons for doing this are in my experience: -

Every advert is closely targeted to the product or offering that your company is best placed to convert
You can track every metric possible to ensure that convert in a predictable manor
The sales effort goes on in a reliable manor day in day out
You can simply and quickly calculate the cost of converting orders
When you understand what the customers want scaling up for greater success is only limited by the search inventory available

Imagine therefore if you knew for a fact when each salesperson was selling, what they were offering and most importantly you only paid for their wages when they closed a sale.

PPC - the perfect salesperson….

As a man who sold face to face in a competitive business environment for 12 years I know which channel I would now choose.

Contact Crea8 to get started finding out how PPC could help you sell more.