I had a quick email this morning from the good people over at Packaging2u.co.uk to let me know that they have done some work on their site and PPC campaigns and now felt that the review I gave of their efforts in my post “An example of Pay Per Click (PPC) campaigns - What not to do” should now be looked at again.

Well on first impressions I am happy to report that I agree! It does look like the advert now showing (Although your bids need some work still) for “Packaging Tape” does seem to be a better advert in general terms.

Heres what they have now: -

I think thats a better advert, would love to know how the stats are looking on it so far. They also seem to have done some work on their site which is looking much better than it did. Its much clearer from a buyers point of view and it looks like some thought has gone in to the search marketing of the site, although it looks to me like a business targeting PPC traffic rather than organic.

It is pleasing to see a site that has taken advice and made improvements. Testing and stats is all you need guys.

This entry was posted on Monday, August 11th, 2008 at 8:48 am and is filed under PPC, Website Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.