Archives for the Tag: 'Business'

Looking for good people

Crea8 are looking for more staff. At the moment we are in the hunt for someone part time with some if not all of the following skills: -

Understanding of PHP MySQL
Appreciation of CSS and general web development

Ability to take instruction but work independently once on a project
Good communication skills

An appreciation for Social media and evidence that you use most of the services we do

If you are interested in 2 or 3 days a week that may grow to more let us know via paul@crea8.co.uk

The process of finding someone is likely to be pretty informal, dont feel like you have to send a full CV and turn up in a suit. If you are the right person we want you to say hi!

Being a distributor doesn’t make you logistics experts

We see a lot of companies who run a distribution business supplying products in their local area and the impression we get is that they feel they have ‘logistics expertise’.

To me that seems far from a logical conclusion. If your business is supplying perhaps 100-200 orders a day on your own vans you will have no logistics experience of note. Why should you?

You don’t have the pressure of a picking cycle that means you need warehouse management solutions.
You wont have any ways of determining that the vehicles you run are being used efficiently, if you have the van and the driver whats the point in monitoring it? You cant get rid of it after all.

Sure you know about receiving goods (from a small number of regular suppliers)
Maybe you have tried to make the warehouse more efficient (Arranged the fast movers nearer the pick face perhaps?)

None of these mean that you can compete with the real 3PL (3rd Party Logistics) companies or even the wholesalers with volume (Like VOW in stationery for example)

In our opinion its better to concentrate on the real reason why people use you or your products and realise that perhaps some other channel could deal with the logistics or if you feel the need to keep it in house, don’t try and use it as a selling point.

2009-06-16_2310

Understand business before you try to consult

I have been speaking to a few people lately on how they deliver consulting services for SEO and Marketing to distribution businesses and it strikes me how little they know about the reality of running a business in the physical world.

I was talking to someone about how the increase in orders we generated from the web would affect the logistics workflow they currently had.
“What?”
“Shall we suggest they look towards pick by line rather than pick by order as they are now?”
“What?”

I think if you are in the business of telling companies what to do it seems to me that you need to know their business pretty well first otherwise how can you provide them advice that will have the best effect?

2009-06-15_2253

The catalogue is dying as a medium, multi channel is winning through

After watching the progress of many companies in the catalogue sector over the past few years it seems to me that they all now see their business model is changing.

Previously many businesses could survive with the market plan of creating a printed catalogue and then direct mailing it to a list of prospects but increasingly the net has started to fundementaly change the game for those businesses.

Now the bare minimum for these businesses is to have an online ecommerce channel and to thrive they need to change their entire sales focus onto this method as the best way to reach their market.

Its still true that the physical catalogue has its role but without a competitive and mature ecommerce offering they will slowly be passed by the newer more nimble startups.

Its also true that with the need to move online they often lack the experience to make that move a success and underestimate quite what a structural change that will be for them. The truly successful companies are reaching out to get the talent they need to deliver the changes required.

2009-06-15_2236