The Perfect Salesperson
Whenever you ask a group of senior managers what the cost of each external salesman is you’ll normally get an answer in the region of £60,000 to £90,000 a year including car, expenses, phone etc.
What do you get for your money? If your lucky you get an experienced salesperson who helps grow business with effective territory management and face to face sales but more typically you’ll get someone who isnt quite as effective as you hoped. Most external sales jobs can go at least six months doing a milk round before the turnover of their territory drops off.
External sales people are hard to manage, impossible to track easily and impractical to scale up when you need them.
So what the smart companies are turning to is investing that money in online advertising using the pay per click or pay per call/action models. The best reasons for doing this are in my experience: -
Every advert is closely targeted to the product or offering that your company is best placed to convert
You can track every metric possible to ensure that convert in a predictable manor
The sales effort goes on in a reliable manor day in day out
You can simply and quickly calculate the cost of converting orders
When you understand what the customers want scaling up for greater success is only limited by the search inventory available
Imagine therefore if you knew for a fact when each salesperson was selling, what they were offering and most importantly you only paid for their wages when they closed a sale.
PPC - the perfect salesperson….
As a man who sold face to face in a competitive business environment for 12 years I know which channel I would now choose.
Contact Crea8 to get started finding out how PPC could help you sell more.
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